Ever wondered how is CTR different from PPC?! What exactly is a SERP? Relax. A lot of times the jargons used in Digital Marketing can be confusing. It can be difficult to figure out where to start. This is where we come in to help you. If you just want to get clarity on a …
We often hear people using Black Hat SEO techniques to get traffic. Today we are going to talk about one such fraudulent business that took it to next level and got arrested. It is an interesting story and must know for everyone in SEO. This particular case tells us how people have been trying to …
As owners of business, we often worry about our online reputation. A negative online reputation can be disastrous for a business from an SEO perspective. It is extremely difficult to recover from such terrible place and start ranking high again. We will talk about managing online reputation in a later blog. First, let us learn …
We talked a little about how Google determines Page quality on this blog and this. Search evaluator guidelines published by Google talks more about Page Quality in detail. To talk about it in brief, the first step is to understand the page’s purpose. Then the content is analysed to understand which is the Main Content …
Google divides a webpage content into 3 parts: Main Content (MC) Supplementary Content (SC) Ads Quality of the webpage is determined by these three. Main Content Main Content is that part of content which directly helps the page achieve its purpose. We talked about identifying the purpose of a webpage in a previous blog. The …
At first glance, you may think YMYL is some distant cousin of HTML. But that would be so wrong! You see we techies like to create jargons and acronyms all the time. YMYL is one such acronym coming from the Google stable. YMYL = Your Money or Your Life According to Google in section 2.3 …
So, we know a Google crawls webpages periodically. But how does Google try to understand any webpage? Is there a method to the process of understanding the quality of a webpage? How does Google understand which webpage is high quality or low quality or spam? We try to untangle this mystery. So, the Search Evaluator …
Most people use Google Search in the most simplistic way. But Google search is much more than just a simple search tool. In this post, we tell you a few incredibly powerful ways to use Google Search. After reading this, you searches are never going to be the same again. You can bookmark this post …
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We use Google Search multiple times every day. Sometimes, we do multiple searches to find answer to one question in our mind. But there is a better way to make your searches more effective. Here are a few tricks you could use to turbocharge your next search: 1. site: Let’s say you want to search …
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Excellent question! Short answer is: There are a set of “Search Quality Raters” outside of Google who manually rate a search result. These Quality Raters are trained by Google and follow a set of guidelines to rate any search result. The guidelines is a 170-odd page document that is published publicly. In fact, you can …
How does Google know if a search result is good or bad? Read More »