All posts on SEO strategy
We talked a little about how Google determines Page quality on this blog and this. Search evaluator guidelines published by Google talks more about Page Quality in detail. To talk about it in brief, the first step is to understand the page’s purpose. Then the content is analysed to understand which is the Main Content …
Excellent question! Short answer is: There are a set of “Search Quality Raters” outside of Google who manually rate a search result. These Quality Raters are trained by Google and follow a set of guidelines to rate any search result. The guidelines is a 170-odd page document that is published publicly. In fact, you can …
How does Google know if a search result is good or bad? Read More »
Spam. It is a problem almost everyone on internet has faced. There are motivated people all around the globe trying to find shortcut ways to attract your attention. Some have commercial intent, others have malicious intent and some, both. Black Hat SEO In fact, one of the unfortunate truths in SEO industry is that many …
As an SEO agency, why is it important for us to understand what Google’s mission is? Well, for two reasons. One, Google mission explains what their long term goal is when it comes to search. This helps us understand how they think about search and how they would behave when there is a crossroad in …
Table of Contents Add a header to begin generating the table of contents Search Engine Optimisation (SEO) is a tough job, especially in India. The work of an SEO agency is not just restricted to backlinks and on-page optimization of your site. It’s a combination of several factors that have to be kept in mind …
A Definitive Do-It-Yourself Guide to finding SEO AGENCY for Business Owners in India Read More »
Table of Contents Add a header to begin generating the table of contents Creating an SEO strategy is the most important step for ranking high on Google. However, it can be difficult to get started. There is an overload of information online but none of it tells you what to do. We have created this …
Table of Contents Add a header to begin generating the table of contents Search Engine Optimisation (SEO) is the process of improving the search engine ranking and increasing the number of visitors on a website. Unlike paid advertisements, SEO improves the position of a website for free. By learning practical SEO, you can optimise your …
A Definitive Do-It-Yourself Guide to LEARNING PRACTICAL SEO for Business Owners in India Read More »
Table of Contents Add a header to begin generating the table of contents Google My Business is a business platform created by Google. This provides businesses with a customised page that displays all the relevant information related to their business. This is a great way to directly connect with the customers and share more about …
A Definitive Do-It-Yourself Guide to GOOGLE MY BUSINESS for Business Owners in India Read More »
Keyword research is one of the first steps in the creation of SEO content. This will determine what you will write and share. It allows you to get a deep understanding of your audience and exactly what they want to know. After reading this article, you will be able to: Why is Keyword Research Important …
A Definitive Do-It-Yourself Guide to KEYWORD RESEARCH for Business Owners in India Read More »
Table of Contents Add a header to begin generating the table of contents Link building is an essential part of overall on-page SEO. This plays a huge role in driving organic traffic for your website. A great thing about it is that very few spend their resources on getting strong backlinks. This opens an opportunity …
A Definitive Do-It-Yourself Guide to LINK BUILDING for Business Owners in India Read More »